In the introductory chapter, you will learn about the role affiliate marketing has in online marketing. The relevant statistics illustrate this role and highlight how affiliate marketing integrates with other segments, such as content, e-commerce, etc.
2. What Is Affiliate Marketing?
The second chapter focuses on the development of affiliate marketing from the early 1990s to present. You will also learn about affiliates, merchants, and digital buyers. This chapter concludes with the benefits of this type of online promotion for both merchants and affiliates.
Everything you need to know about becoming a merchant is in this segment. From creating a detailed plan to setting up goals and strategy, you will find out what you need and what you can expect from becoming a merchant.
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